Our Team

With over 77 years of hotel industry experience your dedicated franchise team has over two decades of providing the AccorHotels franchise network and its franchisees the ‘tools’ for owners to maximise their property’s performance.

At the heart of the franchise agreement is access to AccorHotels’ unparalleled branding and distribution strength. Your dedicated Franchise Operations Manager works individually with you to help your hotels make the most of the partnership by providing guided access to exclusive marketing opportunities and all the benefits derive from AccorHotels’ dynamic loyalty, marketing and digital expertise.

Danesh Bamji

General Manager Franchise Australia

Danesh Bamji heads up the Franchise team here in Australia. Danesh has worked in both managed and franchised hotels and understands the importance of building ongoing relationships within the network.

"Our priority is to get the framework right – for both sides. We respect the fact that owners and operators of franchised hotels know their product very well and have considerable attachment to their property. Our role is to help them navigate through the network to ensure their properties establish a real competitive edge."

Having worked in franchised hotels, Danesh understand that sometimes you are so busy running your hotel that it is easy to lose touch with your franchise partners and therefore feel that you are missing out on opportunities. That’s where your AccorHotels Franchise team will make a real difference and help owners make the most of the relationship.

“I have a team of hotel experts who are highly experienced at building the relationship between individual property owners and the AccorHotels group. Building that understanding is crucial so that both sides can benefit to the fullest.”

Lauren Sampson

Franchise Operations Manager - NSW

Lauren has over 15 years experience in Hotel operations with a particular focus on Reservations and Revenue. Joining Accor in 2007, Lauren worked in the Accor Hotel Development team prior to transferring to Franchise in 2011. Lauren is passionate about assisting hotels to achieve maximum engagement and return from their partnership with Accor.  

Edmond Power

Franchise Operations Manager - QLD, NT & WA

Joining the Franchise team at the commencement of 2015 was the culmination of 10 years in senior leadership roles within AccorHotels. During a 15 year career in the hotel industry, Edmond has worked extensively through-out regional Australia within the states and territories he now represents. He was most recently engaged on secondment as Head of Talent for one of our largest franchise partners. Edmond’s core disciplines lie in knowledge of regional markets, leisure and resort businesses, refurbishments and strategic human resources. 

Nikki Wilcock

Franchise Operations Manager - VIC, SA & TAS

Nikki joined the Franchise team in the second quarter of 2015 following her most recent position as Director of Sales for an Australian based Travel Management company. Nikki brings 18 years of experience in the hospitality industry having held various senior positions in Sales and Marketing and Strategic Account Management within  International hotel chains in EMEA and APAC. Nikki has previously worked for Accor Franchise properties and brings firsthand experience of how to engage the network to ensure the optimisation of all market segments.