Executive Team

AccorHotels has a dedicated team of experts committed to reducing costs and increasing revenues for your hotels. Your dedicated Operations Manager will assist your hotels management teams leverage these experts and their relevant departments to ensure your hotels benefit  and maintain a competitive advantage in the following areas:

  • Sales, Distribution and Revenue
  • Digital Commerce
  • Loyalty
  • Marketing Communications
  • Guest Experience
  • Procurement

Lindsay Leeser

Vice President Development Pacific and Vice President Operations Franchise

It’s the team that makes AccorHotels such an effective option for franchise hotels.

“By joining the AccorHotels group, you gain access to leaders in their respective fields, from marketing and distribution specialists to customer relations and procurement experts.

Our Franchise team will help you develop close relationships with key departments and managers, because they can really make a difference for your property.

That relationship starts even before a franchise agreement is signed because we want to ensure we get the framework right from the start. We understand that each hotel has different operating conditions and marketing objectives, so my Franchise team will work out what’s the best fit for your hotel.

“It’s the team that makes AccorHotels such an effective option for franchise hotels, and while we are a large organisation, our Franchise team will ensure that you have regular access to the group’s range of industry specialists to help you make the most of the partnership.”

Henrik Berglind

Vice President Sales, Distribution & Revenue Management - Australia

The world of sales and distribution has changed dramatically in the hotel industry, but relationships still remain at the heart of all sales contracts. That is where AccorHotels has a significant advantage over all its competitors.

Whether it be relationships with Australia’s major domestic leisure wholesalers, with Government contractors, with conference organisers or with airline crew contractors, the AccorHotels team has access to the industry’s most influential contacts.

The means may have changed, with digital and online sales dominating, but AccorHotels has always been at the cutting edge of sales and distribution innovation and complements its people resources with cutting-edge technology.

Franchised hotels have access to destination sales campaigns, domestic, national and international tactical campaigns and to AccorHotels’ own extensive sales channels to increase their business.

“I am fortunate to have the largest and most experienced hotel sales team in Australia, with expertise across the full sales spectrum, offering hotels access to a vast range of domestic and international markets.

“The Franchise team provides the conduit to this powerful sales operation, which can help tailor specific sales programs to meet the needs of individual properties.”

Chris Mills

Director of Digital Commerce

In the last decade the digital revolution has changed the face of the hotel industry and its ability to reach customers.

AccorHotels offers the most comprehensive digital platform for its hotels. This goes well beyond being a leader in search engine optimisation and marketing, it is aimed at creating an authentic engagement with guests – from the start of their research through to the booking confirmation, and then to the follow-up stage to ensure repeat business.

AccorHotels.com has become the world’s most sophisticated hotel booking site, and with the group’s breadth and range of hotels in Australia and beyond, it is the best-equipped site to attract direct bookings.

Under Chris Mills’ direction, AccorHotels’ digital strategy has delivered considerable success in attracting and building direct corporate, conference and leisure business. Working with partners and utilising Accor’s extensive network, AccorHotels.com has become one of the region’s top-ranking travel sites, and the group is forecasting even stronger digital traffic in the future as a result of new innovations to the group’s mobile and web distribution platforms.

“Technology has transformed our industry, but it is still the people behind the technology that matter most of all. We are always looking at new opportunities, new trends and new distribution channels to grow our direct business, and through the development of AccorHotels’ digital capability we can play an instrumental role in the traveller’s experience from the start to the end of their journey.”

Renae Trimble

Vice President Loyalty & Digital Commerce

In a world where hotels are facing increased competition along with rapidly rising OTA commissions, having access to dynamic, effective loyalty programs has never been more important.

With LeClub AccorHotels and AccorPlus, AccorHotels can reach over 19 million travellers worldwide and1.5 million travellers in Australia, giving the group’s hotels access to a vast market that already knows and supports AccorHotels’ brands.

Renae Trimble and AccorHotels’ Loyalty team have developed an all-encompassing customer centric culture that makes guests aware that loyalty is truly rewarded, with innovative and targeted campaigns keeping members loyal and continually engaged.

“Loyalty members stay at hotels twice as often and spend three times as much as other travellers, and with AccorHotels offering the widest selection of hotels and locations, our loyalty programs can really influence travellers’ hotel choices. Whether it is to drive weekend business or increase food and beverage sales, hotels can utilise AccorHotels’ loyalty programs to attract new business and retain existing guests.”

Bridie Commerford

Vice President, Marketing & Communications Australia

In almost 25 years of operating in Australia and New Zealand – and some 50 years globally – AccorHotels has built a collection of brands that resonate strongly with all segments of the market.

AccorHotels has evolved its brands to reflect changing trends and guests’ expectations. Complementing the physical brand presence is a comprehensive local, national and global marketing strategy that aims to maximise both occupancy and yield.

Being part of an AccorHotels brand gives individual properties access to an extensive program of strategic marketing and communications activities. Hotels can grow their business through participation in brand marketing campaigns, direct marketing, sponsorships and national promotions, as well as through relationship marketing, loyalty and partner reward programs.

Bridie Commerford is one of Australia’s most experienced consumer brand marketing executives. Her team ensures that each property is an integral member of the brand community, adding to and benefiting from the strength of the brand.

“Our hotel brands can really differentiate a property and provide a competitive advantage. Having a nationally and globally recognised brand can give your hotel access to markets such as business and conference travellers who simply wouldn’t have found you. In addition, the AccorHotels brand is a marker of quality and trust, ensuring guests feel welcome with each stay.”

Ginni Post

Director of Communications AccorHotels Pacific

Public perception of a hotel, its brand and owners is principally defined by coverage in the press and online media, and AccorHotels have access to the most powerful and dynamic in-house media team in Australia and New Zealand.

Covering trade, consumer, broadcast and online media, AccorHotels’ Public Relations and Communications team develops and implements PR strategies that consistently grow the reputation of AccorHotels, its brands and the group’s individual hotels.

AccorHotels’ media team, led by the experienced Ginni Post, has developed strong relations with media across the region, as well as national, state and local tourism bodies, airlines and tourism operators to maximise publicity opportunities for AccorHotels in the media.

“A positive review in the press is still one of the most important drivers of reputation. We have been able to attract numerous high-level media to hotels and work with the property to build a memorable experience. We are also here to provide professional guidance and recommendations for any media-related issues.”

Juliet Burston

Guest Experience Manager

The power of the consumer’s voice has never been louder, with digital communications enabling every guest to be a hotel reviewer and ‘influencer’. Receiving instant feedback and responding appropriately has been embraced totally by AccorHotels, with a range of channels established to “listen” to guests and help hotels meet ever-changing expectations.

AccorHotels’ Guest Relations department plays a key role in the delivery of quality services through the organisation. Recognising the impact of the ‘Net Promoter’, Guest Relations steps in to address any issues involving a stay and starts a dialogue between the guest and hotel to mediate a satisfactory resolution.

Juliet Burston has some 15 year experience working in hotels and AccorHotels’ corporate office. With her team Juliet has developed a range of systems to enable individual hotels to best manage the guest satisfaction process.

“Being responsive and empathetic to both guests and hotels is fundamental to my job. Reputation is undoubtedly still one of the most influential factors in people’s decisions to stay at a particular hotel or with a particular brand, and with social media so easily available, one person’s view has the potential to influence hundreds of others.

“That’s why Guest Relations is such an integral component of the AccorHotels product offer. We listen closely to our guests not only to respond quickly and appropriately, but to use the information to help make systemic improvements in hotel operations.”

Sam Angelico

Category Manager – Beverage

Effective procurement can be much more than just reducing costs, it can ensure that your hotel gets access to the highest-quality goods and services and helps build a competitive advantage.

In AccorHotels’ Procurement Department, Sam Angelico is one of the industry’s sharpest buyers. He has established a tremendous reputation for securing quality purchasing agreements while also ensuring the highest standards.

Whether it be buying quality wine at substantially reduced prices from Australia’s most iconic wine producers, or securing great deals for electricity, gas, communications and laundry services, Sam and the procurement team are here to help boost your profitability.

“It is not just about AccorHotels’ size, it is about the long term relationships we have built with suppliers that allows us to negotiate the best deals for our hotels.

“We work with each hotel to make sure they have the products that best suit their operating needs and then source them at the best price.”