Accor has a dedicated team of experts committed to reducing costs and increasing revenues for your hotels. Your dedicated Operations Manager will assist your hotels management teams leverage these experts and their relevant departments to ensure your hotels benefit and maintain a competitive advantage in the following areas:
- Sales, Distribution and Revenue
- Digital Commerce
- Loyalty
- Marketing Communications
- Guest Experience
- Procurement
Lindsay Leeser
Chief Development Officer, Pacific
It’s the team that makes Accor such an effective option for franchise hotels.
“By joining the Accor group, you gain access to leaders in their respective fields, from marketing and distribution specialists to customer relations and procurement experts.
Our Franchise team will help you develop close relationships with key departments and managers, because they can really make a difference for your property.
That relationship starts even before a franchise agreement is signed because we want to ensure we get the framework right from the start. We understand that each hotel has different operating conditions and marketing objectives, so my Franchise team will work out what’s the best fit for your hotel.
“It’s the team that makes Accor such an effective option for franchise hotels, and while we are a large organisation, our Franchise team will ensure that you have regular access to the group’s range of industry specialists to help you make the most of the partnership.”
Anne Gill
Vice President Commercial Market Strategy & Performance, Pacific
In a world where hotels are facing increased competition along with rapidly rising OTA commissions, having access to dynamic, effective loyalty programs has never been more important.
With ALL and AccorPlus, Accor can reach over 19 million travellers worldwide and1.5 million travellers in Australia, giving the group’s hotels access to a vast market that already knows and supports Accors’ brands.
Anne Gill and Accors’ Loyalty team have developed an all-encompassing customer centric culture that makes guests aware that loyalty is truly rewarded, with innovative and targeted campaigns keeping members loyal and continually engaged.
“Loyalty members stay at hotels twice as often and spend three times as much as other travellers, and with Accor offering the widest selection of hotels and locations, our loyalty programs can really influence travellers’ hotel choices. Whether it is to drive weekend business or increase food and beverage sales, hotels can utilise Accor’s loyalty programs to attract new business and retain existing guests.”
Jack Sarraj
General Manager of Procurement, Pacific
In Accor's Procurement Department, Jack Sarraj is one of the industry’s sharpest buyers. He has established a tremendous reputation for securing quality purchasing agreements while also ensuring the highest standards.
Whether it be buying quality wine at substantially reduced prices from Australia’s most iconic wine producers, or securing great deals for electricity, gas, communications and laundry services, Jack and the procurement team are here to help boost your profitability.
“It is not just about Accor’s size, it is about the long term relationships we have built with suppliers that allows us to negotiate the best deals for our hotels.
“We work with each hotel to make sure they have the products that best suit their operating needs and then source them at the best price.”
Naomi Hammond
Director of PR & Communications, Pacific
Public perception of a hotel, its brand and owners is principally defined by coverage in the press and online media, and Accor has access to the most powerful and dynamic in-house media team in Australia and New Zealand.
Covering trade, consumer, broadcast and online media, Accor's Public Relations and Communications team develops and implements PR strategies that consistently grow the reputation of AccorHotels, its brands and the group’s individual hotels.
“A positive review in the press is still one of the most important drivers of reputation. We have been able to attract numerous high-level media to hotels and work with the property to build a memorable experience. We are also here to provide professional guidance and recommendations for any media-related issues.”